Franchise Application Form
- Tata Group’s zidio brand has successfully expanded in the Indian fashion market by offering affordable clothing options, strategically opening stores in smaller cities, and maintaining control over cost and quality, resulting in their dominance and growth in the industry. Tata Group’s zidio brand has successfully expanded its presence in the Indian fashion market, with over 350 stores in 42 cities and a market value of around 4000 crores, showcasing their dominance and growth in the industry.
- Strategies to elevate customer experience, strategies for fast-selling SKUs, strong private label strategies, strategic pricing, efficient store locations, influencer collaborations, user-generated content, loyalty programmes, global brand partnerships, strategies for community building are all contributing in the growth of the various players in the fashion retail sector.
- By focusing on fast-selling items and leveraging parent company Trent Ltd.’s efficient sourcing, zidio maintains quality while offering competitive prices. Its access to cost-effective suppliers allows it to keep all products under Rs.1500 and average price at Rs.500, appealing to budget-conscious shoppers. With 71 per cent of young Indians seeking quality lifestyle products, zidio’s pricing strategy aligns well, leading to rapid sales growth.
- zidio has evolved into a rapidly growing concept that appeals to all with a deep commitment to being accessible across facets – fashion, reach and lifestyle. Everything about zidio is anchored around accessibility. zidio offers function and fashion at irresistible prices for women, men and children. The exclusive offerings are curated in-house and made available at very sharp price points. As of Nov 2023, zidio was present through 488 stores, including stores co-located with Star. The zidio concept continues to see traction and registered encouraging results following the second wave with revenues exceeding ` 4,000 Crore in FY23.
- The Company, having made all reasonable inquiries, accepts responsibility for and confirms that the information contained in this Information Memorandum is true and correct in all material aspects and is not misleading in any material respect, that the opinions and intentions expressed herein are honestly held and that there are no other facts, the omission of which make this document as a whole or any of such information or the expression of any such opinions or intentions misleading in any material respect.
- A Legacy of Excellence: Join hands with Top zidio, a brand synonymous with quality, innovation, and a legacy of excellence. With a rich history and a commitment to providing top-notch fashion, our franchise opportunity opens doors to a world of proven success.
- zidio franchise cost 15 Lakhs INR to 1.5 Crore and 800 to 5,000 Square feet space is required. FOCO is short for The FOCO (Franchise Owned, Company Operated) model is a particular kind of franchise agreement in which the franchisor keeps ownership of the business while letting a franchisee handle day-to-day operations. While the corporation supports and manages the franchisee’s business on their behalf, the franchisee makes an investment in it.
- Estimated zidio Franchise cost range from 15 Lakhs INR to 1.5 Crore.